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Deerhurst Brand Refresh, Website and Interactive Map
Leverage the awareness of the Deerhurst brand in existing and new media.

A bolder, world-class look through a modified logo and stronger, simpler advertising, print materials and redesigned website. An online interactive area map created a virtual overview of facilities for future guests and anyone interested in learning about the what Deerhurst experience has to offer.

The modified identity maintains the equity built in the symbol “Stag” but now reflects the brand promise of Deerhurst as a premium resort destination.

 

Deerhurst Interactive Area Map

The interactive grounds map was developed to promote the various elements of interest available to guests at the resort. Deerhurst was looking for the best way to offer an 'overview of all amenities' beyond just a static representation. The map was optimized for those guests on slower dial-up connections.

Launch area map
Resort Map >

4ward created a bolder, world-class look and feel site that communicated the true spirit of Deerhurst Resort and the Muskoka area, that the client could manage in-house and provided a wealth of information and tools for travellers.

Launch site
www.deerhurstresort.com >

Deerhurst Print Ads and Collateral

The new look was developed through on-going ad campaigns seasonally and for any special events or promotions. Corporate folder and 8 page overview to promote Deerhurst for business to use the facility for conferences, off site retreats and any other events. Numerous material was also developed such as rack brochures, special events like “Sing” event phamplets all with the new brand image.

 

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