Following an extensive applications audit, the new brand identity system was rolled out across a multitude of applications, from stationery, publications and uniforms – to promotional, advertising and signage.

A series of posters and employee wallet cards were created to communicate the organizations new vision and values presented by senior management.

A series of detailed graphic standards manuals were developed and distributed to over 30 locations in Canada, USA and Europe. With over 400 pages, these guidelines documented a variety of brand system elements and applications – from head office and mill signage, to vehicles and ships, to publications and advertising.

An extensive branding system was carried our across a variety of transportation vehicle types and sizes, from trucks to logging equipment to canoes and snowmobiles.

A variety of publications were designed for different audiences – from newsletters to brochures, from annual and environmental reports to product catalogues – all with a family look that reinforced the new brand character.