Humber advances educational excellence Setting a pathway for success with one powerful brand image.
Established as one of Canada’s pre-eminent colleges with over thirty schools, business units and departments, Humber’s outdated and fragmented image required a new symbol and branding system that could both unify and support its leadership position.
An umbrella brand architecture system was created to address the various parts that made up Humber, from individual schools and business units to services and programs.
Humber’s new brand was promoted through a variety of merchandise available at the campus bookstore.
Numerous communications and marketing materials aimed at potential students and business employee development, presented Humber as a world-class provider of educational and training solutions.
Extensive graphic standards were created as an interactive PDF, from basic standards, stationery and forms, to merchandise, promotion, diplomas and certificates. Master digital artwork files for all brand signatures were easily accessible.
