A new symbol of community Unifying a variety of departments and services under one umbrella brand.
The town of Oakville required a new unifying brand identity that reflected both its proud heritage and vital future, while being uniformly accepted by a variety of different stakeholder groups.
A branding system utilizing the new Town symbol was created to identify various services, such as Transit, Parks & Recreation, and Economic Development.
The town of Oakville identity program involved a variety of applications including stationery, publications, newsletters, transit vehicles, signage, collateral media, merchandise, web site and an interim graphic standards and guidelines package.
