A redesigned logo and colours reflected a contemporary new look.

A new tag line was created for CPL,
and as part of the new corporate look, CPL’s sister company, Innopharm, was also rebranded.

CPL’s web site acts as a live forum for their people to speak passionately about the difference they make on a one-to-one basis. Using photographic stills that come to life in the context of their environment, 4WARD’s creative approach established a personal connection with the customer audience.

Launch site
www.cplltd.com >

Continuing the people theme, this corporate profile highlights 3 key pillars of Quality, Flexibility and Service – making CPL the trusted source for manufacturing, packaging and testing of liquids and semi-solids.

First unveiled at the AAPS trade show in San Diego, CPL’s (and Innopharm’s) custom exhibit is a high impact, traffic stopper that extends the brand message and personality to every potential customer passing by. Combined with other custom marketing and communication initiatives, such as e-invites, bus videos and advertising, it contributed to high levels of interest from potential new business customers.

The CPL video was custom designed for viewing on the AAPS bus route during the conference and trade show, as well as in the booth, reinforcing both a corporate and local San Diego message.

Launch Video

The new look was extended to the company’s newsletter, reinforcing CPL’s unique perspective and customer experience.

Facility identification was introduced through new exterior entranceway and interior lobby signage. Banners reflecting CPL’s 3 key pillars support the company’s core message.