Looking to revitalize its approach to their traditional seasonal gift catalogue, 4WARD developed a far-reaching, overarching theme to enhance the brand image of Sony products and the Sony store. Inspiring imagery and a compelling layout delivered impact and results right across Canada.
The SO concept utilized the first two letters of Sony with a number of descriptors as the foundation for building other key ‘sensory and emotive’ words, linking Sony and the consumer ‘experience’.
Available in-store and mailed out to key Sony customers, the 07/08 Gift Catalogue created a unique ‘Sony-only’ personality that immediately connects and communicates in ways that engage and encourage consumers to shop at the Sony store.
As part of the 07/08 Gift Catalogue mailing, a matching cover sheet and special promotional gift idea flyer were designed to support savings, discounts and rebates on a select group of Sony products.
